Then, this is the way you lose subscribers. I speak (type) of #Twitter, and their new method of premium ad pushing. It started for me a few days ago, Wednesday, I think. At first thought, I judged it unique – if a little intrusive. But over the days, it became more obnoxious. Ads for companies that I would never consider.  A few minutes ago I ran a simple, unscientific test. How many of these ads came through my feed?

In a timed fifteen minutes, I blocked 26! adverts. 15/26= 0.577, more than one per minute. On topics / corporations that I have absolutely no connection or interest in. These ads could be written in Cyrillic for all their usefulness. My choice: block, mute, follow, or ignore (which will only encourage the advert algorithm to push more crap down my digital throat).

Speaking of digital crap, a two-part screw over. I recently switched from DirectTV to Dish. Mostly as a money saving measure from my spouse. (Personally, I grey up with 3 networks and 2 fuzzy UHF stations.) On connection (master and 1 hopper), everything worked fine. Three days later, the separate satellite internet service notified us we had used up our high bandwidth for the month! These two systems ‘shouldn’t interact’, but something sucked up Gbs of data, and it wasn’t any human in my house. That investigation continues.

The other screw over. Relates to both of the previous. Adverts continue to increase their use of streaming video. If you live in the cities (where 80+% of Americans live) broadband is a given. Those of use that pay through the nose for limited fringe broadband still have to watch our budget. Forcing us to sit through these adverts is simply a forced penalty. I do not see the FCC (Federally Connected Corruptive) coming to our aid anytime this century. 

A subset of that is web advertising in general. I understand the need for ad supported content. Radio & TV have had it since inception. But imagine the uproar if every program you watched had intermittent ads superimposed over the entertainment in progress. Or that every show had a constantly changing ad space that took up the bottom fifth of the screen. Would that 4K HDTV purchase be worth the investment?

In conclusion, I need to add a couple vaguely connected asides. First, I do almost all my writing from my iPhone. It’s easy, convenient, and catches all those classic ideas that I’ll use to create that Great American Novel (heh). I have account on FB, Tumblr, Discus, and a few others. While waiting on a prescription to be filled at my local Target, I took the time to update my apps. FB = 146Mb; Messenger (which was FORCED on me by FB) = 111Mb; LinkedIn = 157Mb (I use this account – rarely by the app). Seeing I was on their higher speed wifi, I chose to update LinkedIn first. It took over 10 minutes. The other two were about the same. I had collected my meds while LinkedIn was still processing.

At what point does the usefulness of an app succumb to the needs of the app itself? I took stock of how much I used these, and other apps. I ended up deleting all three of the troublemakers, gaining a little more that 500Mb – that can now be filled with music or books of MY CHOOSING

I’ll still keep those accounts open. FB connects me to my distant family; Messenger was useless – folk can text me easier; LinkedIn is a minor convenience – I can point an interested employer to what amounts to ‘my’ experience billboard. 

How will the Internet die? Stay tuned to this blog, while we take a break for an important message from our sponsors…